Remember last week we talked about how millennial buyers are taking over the real estate market in 2019? This week we will dig a bit further into understanding these targeted consumers. What do they look for in a house? How do they approach the property?
For millennials, technology is everything! Instead of wasting time and risking the quality of the service, one can simply go online and find exactly what they are looking for. Yelp, Google Reviews, and even Facebook reviews play an extremely important role in millennials’ buying experience. When it comes to purchasing a house, Trulia, Redfin and other online real estate platforms are the main resources and play a huge role. As we mentioned before, millennials focus on the quality of the house rather than the space of it. With the availability in researching tools, these young consumers prioritize not only the aesthetic of the house but also the areas around the house. In terms of lifestyle, the majority of millennials favor city life with affordable housing. This generation adores the convenience and vibrant life surrounding them. They find it appealing to be able to walk to a grocery store or a restaurant. Having a home in these types of areas is a living dream for several young buyers.
If you are going to shift your targeted property buyers to millennials looking for city life in 2019, remember to always keep two words in mind - “technology" and “research.” Make sure you are always updating your profiles online and use technology to your advantage to effectively target your consumers!